Padetha Rusk

Digital transformation of a 55-year-old Burmese tea-time brand — built from scratch with a custom design system that bridges traditional heritage aesthetics with modern web conventions. The challenge was representing decades of brand identity without alienating younger audiences or losing the artisanal feel. Challenge: Modernizing a legacy brand's digital presence without diluting 55 years of heritage identity. Solution: Designed a custom color palette and typography system inspired by traditional Burmese packaging. Implemented scroll-driven storytelling with performance-optimized image sequences. Achieved a 40% increase in cross-generational digital engagement measured via analytics.